Textiles - Garments - Technical Textiles - Nonwovens
Taurus Communications is of the firm opinion that creativity is the key to building a strong brand, not spending lots of money. So, all our services and energies are devoted to creating a brand image of your business or products among your user industry at economical marketing budgets. Our expertise can help your brand enjoy a premium in the market and become the conscious choice of customers. Below are listed the various branding solutions offered by Taurus Communications.
- Press Release drafting and distribution
Distributing a press release or also called a news article is the most economical marketing communications medium to reach out to your potential and current customers, if you are launching a new product, starting a new plant, crossing a milestone, partnering with another company, exhibiting at a trade fair, etc
The beauty of a press release or news article is that it is published by several magazines or news websites. And to ensure that your press release gets the very best media coverage, Taurus Communications has in its data base 65 contacts or all in the Indian textile and garment media space, both, online news websites as well as magazines.
Additionally, Taurus Communications has in its database, contacts of around 300 textile, garment, nonwovens and technical textiles magazines and news websites from countries like Argentina, Australia, Bangladesh, Brazil, China, France, Germany, Hong Kong, Indonesia, Iran, Italy, Japan, Mexico, Netherlands, Pakistan, Peru, Russia, Spain, Turkey, UK, USA, Vietnam, etc.
This unrivaled database of textile, garment, nonwoven and technical textiles media’s in English as well as local languages of those countries, will give your press release the greatest exposure and impact and generate maximum value for money spent.
Taurus Communications can design advertisements and also guide you in choosing the very best and highest circulated textile and garment magazines to release advertisements in India and 40 other countries. We have been able to secure deep discounts from textile and garment magazines of various countries especially for Indian companies.
- Brand Story
A brand story talks about the motivation for starting your business, on why customers should care, and why they should trust you. The brand story builds relationships with customers and in turn builds trust. Research has revealed the power of descriptive stories and how our brains respond to it. Scientists call it synchronizing, where a simultaneous brain activity happens in two people, the brand narrator and the customer reading the brand story, leading to an enhanced comprehension and understanding and also a feel-good moment for the customer.
- Email Newsletters
We also draft content and design email newsletters. An email newsletter distributed once or twice a month is a very good way of staying in touch with your current and potential clients and keeping them informed of the products that you offer. It offers quick recall of your brand as and when a buyer plans to purchase the product.
- Testimonials (Feedback)
Under this initiative, we will speak with your satisfied customers and take their feedback on the various positive experiences of using your products. Feedback of satisfied customers helps prospective customers take quick and informed decisions on purchasing your products and has more influence than anything else. According to an AC Nielsen survey, 83% of customers trust recommendations from their peers over other marketing mediums.
- Digital Marketing
We will design and run an effective digital marketing campaign as digital marketing benefits businesses of all sizes by increasing brand loyalty and driving sales. This will be done by choosing the relevant groups in various digital marketing platforms that match with your products.
- Press Conference
If you are launching a new product, starting a new plant, crossing a milestone, partnering with another company, exhibiting at a trade fair, etc., you would surely like to inform your user industry about it. To do the same, we can organise a Press Conference, by inviting the editorial teams of textile or garment magazines and websites. The Press Conference allows you to provide journalists with much more information than via press release, through question and answer sessions and also one-to-one interviews.
- Designing of logos, stationery & brochures
Taurus Communications can design or redesign logos, visiting cards, stationery and creative marketing materials like flyers, brochures, etc.
- Designing or redesigning websites
We can help you set up a new website or redesign your existing website and also by drafting new content. Since we have a background in the textile industry, the content drafted by us will meet your highest expectations.
- Post-Show Reports
Taurus Communications drafts post-show report for seminars, conferences and also exhibitions. The post-show report is among the best and cost efficient marketing tools to attract potential exhibitors, visitors or delegates for the next edition of the trade show, seminar or conference.