Textiles - Garments - Technical Textiles - Nonwovens
Taurus Communications is of the firm opinion that creativity is the key to building a strong brand, not spending lots of money. So, all our services and energies are devoted to creating a brand image of your business or products among your user industry at economical marketing budgets. Our expertise can help your brand enjoy a premium in the market and become the conscious choice of customers. Below are listed the various branding solutions offered by Taurus Communications.
- Press Release drafting and distribution
Distributing a press release or also called a news article is the most economical marketing communications medium to reach out to your potential and current customers, if you are launching a new product, starting a new plant, crossing a milestone, partnering with another company, exhibiting at a trade fair, etc.
The beauty of a press release or news article is that it is published by several magazines or news websites. And to ensure that your press release gets the very best media coverage, Taurus Communications has in its data base 65 contacts or all in the Indian textile and garment media space, both, online news websites as well as magazines.
Additionally, Taurus Communications has in its database, contacts of around 300 textile, garment, nonwovens and technical textiles magazines and news websites from countries like Argentina, Australia, Bangladesh, Brazil, China, France, Germany, Hong Kong, Indonesia, Iran, Italy, Japan, Mexico, Netherlands, Pakistan, Peru, Russia, Spain, Turkey, UK, USA, Vietnam, etc.
This unrivaled database of textile, garment, nonwoven and technical textiles media’s in English as well as local languages of those countries, will give your press release the greatest exposure and impact and generate maximum value for money spent.
Taurus Communications can design advertisements and also guide you in choosing the very best and highest circulated textile and garment magazines to release advertisements in India and 40 other countries. We have been able to secure deep discounts from textile and garment magazines of various countries especially for Indian companies.
- Content Writing
With a rich experience in editing, we can draft any type of content on the textile and garment value chain which includes website content, marketing brochure content, social media content, advertorials or any other content, except technical related content. Reach out to us for the very best in content writing.
- Social Media Marketing
We have identified several Facebook and Linkedin Groups focused on Raw Cotton, Yarns, Fabrics, Textile Machinery, Garment Machinery, Digital Printing, Screen Printing, Textile Dyes, Textile Chemicals, etc. These groups will help you reach out directly to your users. Social Media Marketing benefits businesses of all sizes by increasing brand loyalty and driving sales at a very economical cost.
- Designing or redesigning websites
We can help you set up a new website or redesign your existing website and also by drafting new content. Since we have a background in the textile industry, the content drafted by us and the website design will meet your highest expectations.
- Website Search Engine Optimisation (SEO)
SEO helps your company website to get a higher and better Google ranking as and when a buyer is searching for textile products manufactured or marketed by your company on Google Search.
- Designing of logos, stationery & brochures
Taurus Communications can design or redesign logos, visiting cards, stationery and creative marketing materials like flyers, brochures, etc.
- Brand Story
A brand story talks about the motivation for starting your business, on why customers should care, and why they should trust you. Research has revealed the power of descriptive stories and how our brains respond to it. The brand story builds relationships with customers and in turn builds trust, while also creating a feel-good moment for the customer.
- Corporate Films
It is always the content together with your corporate video films that lures the buyer. A perfectly designed video film plays a significant role in capturing the attention of your buyer. We make corporate videos that get watched from start to finish with the team of scriptwriters, directors, cameramen and video editors that inspire your target buyers to do business with you.
- Email Newsletters
We also draft content and design email newsletters. An email newsletter distributed once or twice a month is a very good way of staying in touch with your current and potential clients and keeping them informed of the products that you offer. It offers quick recall of your brand as and when a buyer plans to purchase the product.
- Testimonials (Feedback)
Under this initiative, we will speak with your satisfied customers and take their feedback on the various positive experiences of using your products. Feedback of satisfied customers helps prospective customers take quick and informed decisions on purchasing your products and has more influence than anything else. According to an AC Nielsen survey, 83% of customers trust recommendations from their peers over other marketing mediums.
- Post-Show Reports
Taurus Communications drafts post-show report for seminars, conferences and exhibitions. The post-show report of a company seminar can be shared with your buyers who could not attend or those in other cities or countries to inform them about the seminar. While a post-show report of an exhibition or conference is among the best and most cost efficient marketing tools to attract more exhibitors, visitors or delegates for the next edition of the exhibition or conference.
- Press Conference
If you are launching a new product, starting a new plant, crossing a milestone, partnering with another company, exhibiting at a trade fair, etc., you would surely like to inform your user industry about it. To do the same, we can organise a Press Conference, by inviting the editorial teams of textile or garment magazines and websites. The Press Conference allows you to provide journalists with much more information than via press release, through question and answer sessions and also one-to-one interviews.